Count:

SELECT [ProductModel], COUNT(1) CNT
FROM [AdventureWorks2017].[Production].[vProductAndDescription]
GROUP BY [ProductModel]
ORDER BY CNT DESC

Count “if”:

SELECT [ProductModel], [Name],COUNT(1) CNT
FROM [AdventureWorks2017].[Production].[vProductAndDescription]
WHERE [ProductModel] LIKE '%Frame' AND [Name] LIKE '%52' --here's the IF statement
GROUP BY [ProductModel], [Name]
ORDER BY CNT DESC

Count duplicates:

SELECT [ProductModel], COUNT(1) CNT -- select a field you want to search for duplicates in
FROM [AdventureWorks2017].[Production].[vProductAndDescription]
GROUP BY [ProductModel] HAVING COUNT(1) > 1 -- if count is greater than 1, then it is a duplicate by that field
ORDER BY CNT DESC

Group count fields a tabular form:

SELECT [ProductModel], [Name], COUNT(1) CNT
FROM [AdventureWorks2017].[Production].[vProductAndDescription]
GROUP BY [ProductModel], [Name]
ORDER BY CNT DESC